A high number of backlinks helps build a high domain rate (DR), which places your landing page higher in organic search rankings. In layman’s terms: how often do you make it to page #3 when you’re searching on Google? Regardless of the search engine, the fact is that if your answer isn’t on the first page, you’re much more likely to adjust your search entry than you are to continue clicking through pages. Paid campaigns Using keywords to position your landing page in the correct category is one thing.
Leveraging user search phrases to build efficient search ads is another ball game. A study conducted in 2019 showed that 50% of visitors brought in through PPC traffic are more likely to purchase than organic visitors. This. Is. HUGE! Your general SEO strategy sets up a strong foundation for you to be noticed by your customers without any paid distribution efforts. But it’s competing with MILLIONS of websites paying to be at the top of the page. You need to get in the game. You can use the exact keywords on your landing page and buy email list in your meta tags to craft compelling copy that guarantees your ads are seen.
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Here’s a list of some other paid strategies to reach your target audience and capture more conversions: Build awareness with Display Ads: Reference your buyer personas to understand your customers’ browsing habits and what image/copy mix resonates with their demographic attributes. This way, you can create a campaign that reaches them with the right message at the right time.