This is also the best way to increase ACU and ARPU. important method. 05 From the above data analysis, we can draw some conclusions: 1. At present, the operation of executive email list various large and small activities in Hearthstone has covered all cycles such as weeks, months, seasons, and years, and all these activities are supported by a fixed activity framework, which is quite mature. 2. Hearthstone has passed the introduction period and is in the growth period. The number of new users is declining, and the growth rate has slowed down executive email list significantly. It is estimated that the operating pressure will be relatively large for a long time in the future.
As mentioned above, Blizzard’s financial report stated that each new expansion release will greatly promote the addition, retention, and return, and their release cycle executive email list is indeed shortening. All in all: Constantly launching new expansions and new gameplay, supplemented by regular events and events with a stable rhythm, and constantly using various gradients of event operations to attract executive email list new users and activate old users, is what keeps Hearthstone users growing and active. core method. The "March 1 update" new series release cycle of "Magic: The Gathering", which has been verified by 20 years of operation, is currently considered to be very mature.
The cycle length of "3 months" strikes a balance between the two elements of "player familiarity with cards" and "willingness of krypton gold" - if the time is too short, players executive email list will be tired of krypton gold and eventually abandon the pit; if the time is too long, It will affect the per capita income of the game. Hearthstone is still accelerating the release of new expansions to this day, and it is likely related to this data that the two elements executive email list above have not yet been balanced. Therefore, Hearthstone will continue to accelerate the rollout of new expansions.