How wikis help brands to increase their web traffic

When you talk about the many reasons why every online brand wants to increase their web traffic then you need to understand and comprehend, that an online business cannot run and operate if they do not have inflow of web traffic. To make an online business successful you need to ensure that it has a high volume of web traffic. You can easily get a high volume of web traffic directed to your page if you create a wiki page. If you cannot make it yourself then you should at least have an answer to this question, what is the cost to make a wikipedia page? If you know the cost and find someone who can create a page for your brand or business organization in a low cost then you should definitely use it to channel a high volume of web traffic on your website. What other ways can one use for channeling web traffic?