Google mentioned that it's likely they'll be smart enough to manage them themselves – because asking webmasters to change them all would hardly ever happen. Will this open the doors for spam desktop users? Probably not (but that won't stop us from trying, right?) Just as Google visits your site with multiple user agents now to determine mobile compatibility, I suspect they will continue to do so only the other way around. If your mobile site is about Taylor Swift and your desktop site is about Viagra, they'll easily grab it and take the appropriate action. Advertising Continue reading below Nothing else? Start thinking about micro-formats. For some reason, many SEOs have not added them to their mobile sites. Make sure you use your schema and on all your pages. That is just about everything. If you can think of any other questions or concerns, please share them in the comments or annoy me on Twitter and I'll be happy to attempt to answer them.
Remember the days before fax list influencer marketing? Neither do I. It's hard to imagine a time before search results or social feeds were dominated by trendy fabulous brand partnerships or self-made chefs launching their own product lines, from Lauren Conrad to Ree Drummond. But it was Dunkin Donut's campaign boost with Logan Paul and Chloe's sponsored blogging campaign that really to light. Outside of the examples above, you only hear about successful influencer marketing campaigns – the Pretty Little Liars that got the ABC Family over 800,000 new followers in just three months and the campaign. Lord & Taylor who helped sell a dress in less than a week. The so-called unicorns of mommy bloggers and fashionistas who went from bloggers to billionaires.
It can start to feel like these influencer moments are only for big brands, and falling flat on your influencer campaign is a daily occurrence. Advertising Continue reading below But 50% of marketing campaigns fail. As a marketer working on influencer campaigns in many different niches, not only is failure completely normal, it's a rite of passage. When things don't go your way, you learn… a lot. Mark Zuckerburg told us, The biggest risk is not taking a risk. In a rapidly changing world, the only strategy that is guaranteed to fail is not to take risks. » Failure can give you an unexpected second chance. It teaches you and can change your perspective. And, most importantly, it's not the end of the world if your campaign doesn't hit ALL the metrics. I learned from my failures. They taught me some of the hardest lessons.